In 2026, hospitality customers expect more than good service they expect recognition. Whether it’s a regular ordering their usual coffee, a returning hotel guest, or a diner celebrating a special occasion, personalised experiences are becoming a key driver of loyalty.
Modern EPOS systems now play a central role in helping hospitality businesses deliver these experiences. No longer just a tool for processing orders, EPOS technology has evolved into a powerful platform for building meaningful, repeat relationships with guests.
The Shift in Hospitality Loyalty
Traditional hospitality loyalty schemes focused on stamps, cards, or generic discounts. While effective in the past, they offered little insight into guest behaviour. Today’s EPOS systems provide real-time data that helps businesses understand how, when, and why customers return.
In 2026, guests expect:
- Faster service
- Offers & Promotions
- Consistency across locations
- Seamless experiences both online and on-site
EPOS systems make all of this achievable — without increasing pressure on front-of-house staff.
How EPOS Systems Power Personalised Loyalty in Hospitality
- Guest Profiles Created Through the Vine Web App
In 2026, hospitality loyalty is driven by convenience, for both guests and staff. Instead of relying solely on data captured at the till, modern EPOS systems now integrate with intuitive web apps like Vine, making it easier than ever to build meaningful guest profiles.
Vine allows guests to quickly and securely register via a simple web app, removing the friction of physical cards or lengthy sign-ups at the point of sale. Once registered, their interactions are seamlessly linked to the EPOS system, capturing insights such as:
- Visit frequency
- Favourite dishes or drinks
- Average spend
Because Vine operates as a web-based app, there’s no download required — guests can join loyalty schemes in seconds using their own device. For hospitality teams, this means richer guest data without slowing down service or increasing staff workload.
The result is a smarter, more accurate view of guest behaviour, enabling hospitality businesses to deliver personalised rewards and experiences that feel effortless and relevant.
- Smarter Rewards That Reflect Guest Behaviour
Instead of offering the same discount to everyone, EPOS-driven loyalty programs allow hospitality operators to:
- Reward frequent visitors
- Trigger offers after a set number of purchases
- Promote quieter service periods
For example, a café might reward a guest who visits three times a week, while a restaurant could encourage mid-week bookings with targeted promotions.
- Loyalty That Works Across Multiple Touchpoints
Hospitality customers now interact across multiple channels, including:
- In-venue ordering
- Click & collect
- Mobile ordering and payments
A modern EPOS system ensures loyalty points, rewards, and guest recognition remain consistent across every touchpoint, creating a seamless guest journey.
Enhancing the Guest Experience Without Slowing Service
Speed is critical in hospitality. EPOS-enabled loyalty systems operate in the background, allowing staff to focus on service rather than administration.
Key benefits include:
- Automatic reward tracking
- Faster order processing
- Reduced staff training time
- Improved order accuracy
Guests feel valued, while operations remain efficient — a win for both customer experience and profitability.
Why Personalised Hospitality Loyalty Drives Revenue
Personalisation leads to stronger emotional connections with guests. EPOS-powered loyalty systems help hospitality businesses:
- Increase visit frequency
- Boost average spend per head
- Encourage off-peak trading
- Improve customer retention
In a competitive hospitality market, these improvements can have a significant impact on long-term revenue.
Simplicity and Scalability for Growing Hospitality Businesses
In 2026, hospitality operators want technology that grows with them. Modern EPOS loyalty tools are:
- Easy to manage from a central back-office
- Scalable across multiple venues
- Fully automated
- Insight-driven with real-time reporting
This allows independent venues and multi-site operators alike to deliver consistent loyalty experiences without added complexity.
Loyalty in 2026: From Transactions to Relationships
Hospitality loyalty is no longer about discounts alone. It’s about creating memorable, personalised experiences that keep guests coming back. With modern EPOS systems, hospitality businesses can transform everyday transactions into long-term guest relationships — effortlessly and intelligently.
For venues looking to stand out in 2026, loyalty is no longer optional. It’s ready to go in your EPOS system.