Question 1

What is a loyalty points program?

Accepted Answer

Points are awarded for each qualifying purchase. You decide what is a qualifying purchase, it may be individual products, specific categories or if you wish, on anything. As an example, 1 point may be awarded for every £1 spent. Your customer can build up a points balance and redeem it against future purchases.

Question 2

What is a loyalty rewards program?

Accepted Answer

A digital reward stamp is awarded for each qualifying purchase. You decide what is a qualifying purchase and how many stamps are required to be redeemed against specified products. For example, you may create a ‘buy 5 coffees and have one on us!’. In this case, digital stamps are displayed in the Vine web app and may be used for a free coffee.

Question 3

How does digital loyalty work?

Accepted Answer

It’s simple, you create a loyalty program in the EPOS back-office system. You decide on the type of scheme and the associated rewards or points to be awarded or redeemed.

Question 4

Can I create and launch my own digital loyalty programs?

Accepted Answer

Yes, you have complete control from within the back-office system to manage your loyalty program so that your customer can accrue and redeem points or rewards at the till and online.

Question 5

How quickly can I launch a new points or rewards program?

Accepted Answer

It takes less than 2 minutes to create and launch a basic loyalty program from within the Back-office Sales Promotion and Discounts menu.

Question 6

Do my customers have to register?

Accepted Answer

Customers who access your Vine web app will be able to register using their mobile device, tablet, or desktop. Once registered they will have the option to view ‘My Loyalty Card’ and check their points and rewards balance. Each user will have a unique QR code that may be scanned at the till point to accrue and redeem.

Question 7

Can my customers choose to have a physical loyalty card instead of using their mobile device?

Accepted Answer

Potentially, yes. If you have customers who prefer to use a physical loyalty card, please talk to us about how this can be implemented.

Question 8

Should I have a specific terms & conditions policy for digital loyalty?

Accepted Answer

Yes, it makes sense to publish a brief, but clear policy. As an example, each point has a nominal value, but it’s important to state that this may not be converted to a cash value or refund.

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